Sony Alpha A7 IV – 33 MP Full‑Frame Mirrorless Camera with 28‑70 mm Lens
KSh 276,000.00KSh 290,000.00 (-5%)
Sony Alpha A7 IV – 33 MP Full‑Frame Mirrorless Camera with 28‑70 mm Lens
The Sony A7 IV (with 28‑70 mm kit lens) offers a 33 MP full-frame back‑illuminated sensor, 759-point hybrid AF, 10 fps shooting, 5-axis in-body stabilization, and 10-bit 4K video — ideal for hybrid photo-video creators.
| Specification | Details |
|---|---|
| Model | Sony Alpha A7 IV + 28‑70 mm OSS |
| Sensor | 33.0 MP Full‑Frame Exmor R BSI CMOS |
| Processor | BIONZ XR |
| ISO Range | 100–51,200 (expandable to 50–204,800) |
| Autofocus | 759‑point Fast Hybrid AF, Real-Time Eye AF |
| Continuous Shooting | Up to 10 fps (AF/AE) |
| Stabilization | 5-axis in-body (up to 5.5 stops) |
| Video | 4K UHD up to 60p, 10-bit 4:2:2, S‑Log3, S-Cinetone |
| LCD | 3.0″ Vari-angle touchscreen, 1.03M dots |
| Viewfinder | 3.68M-dot OLED EVF, 120 Hz |
| Memory Cards | CFexpress Type A + SD UHS-II (per spec) |
| Connectivity | USB‑C, HDMI, Wi‑Fi, Bluetooth |
| Battery | NP‑FZ100 |
| Included Lens | Sony FE 28–70 mm f/3.5–5.6 OSS (optical stabilization) |
| Image Stabilization Mode | 5-axis IBIS + Active IS for video |
Sony Alpha A7 IV – 33 MP Full‑Frame Mirrorless Camera with 28‑70 mm Lens
The Sony Alpha A7 IV (α7 IV) paired with the FE 28‑70 mm f/3.5‑5.6 OSS lens is a powerful full‑frame mirrorless camera kit that bridges professional photography and cinematic video creation. At its core is a 33 MP back-illuminated Exmor R CMOS sensor, which delivers high resolution, excellent low-light performance, and wide dynamic range. For speed and responsiveness, the A7 IV features the BIONZ XR image processor, enabling fast autofocus, continuous shooting, and high-quality 10-bit 4K video. The hybrid autofocus system includes 759 phase-detection points and supports Real-Time Eye AF for humans, animals, and birds. It can shoot at up to 10 frames per second with AF/AE tracking. Video creators will love the 10-bit 4:2:2 internal 4K recording, S‑Cinetone color, and advanced gamma profiles like S-Log3.Stability is covered by 5-axis in-body image stabilization, which offers up to 5.5 stops of compensation. For framing, the camera has a 3.0″ vari-angle touchscreen LCD (1.03M dots) plus a 3.68M-dot OLED EVF with a 120 Hz refresh rate. Connectivity includes USB‑C, full-size HDMI, Wi-Fi, and Bluetooth. The camera also supports USB livestreaming (UVC/UAC) and can run on the NP‑FZ100 battery. The included 28‑70 mm f/3.5‑5.6 OSS lens provides a versatile zoom range with optical stabilization for both stills and video.
Features
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33 MP full‑frame Exmor R BSI CMOS sensor
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BIONZ XR image processor
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759-point Fast Hybrid AF (phase + contrast)
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Real-Time Eye AF for humans, animals, and birds
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Up to 10 fps continuous shooting (AF/AE)
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5-axis in-body image stabilization (up to ~5.5 stops)
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4K video up to 60p, 10-bit 4:2:2 internal
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S-Log3, S-Cinetone, Creative Look profiles
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Focus Breathing Compensation
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3.0″ vari-angle touchscreen LCD (1.03M dots)
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3.68M-dot EVF with 120 Hz refresh rate
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UVC/UAC 4K streaming via USB‑C
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Multi-interface shoe & digital audio interface for high-quality mic input
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E-mount lens: Includes FE 28–70 mm f/3.5–5.6 OSS








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